Facebook Fundraising for Nonprofits

The most powerful way we can raise funds and awareness is through you—our supporters. You are our champions out in the world. Your networks of relatives, friends, co-workers, and neighbors see your commitment and can be inspired to take action. This toolkit will walk you through the steps to set up a Facebook fundraiser, and give you tips on how to reach your goals. And we will be available to support you every step of the way.

If you have any questions, contact: info@watershedwatch.ca

Why Facebook fundraisers?

Love it or hate it, Facebook is where many of us can be found online. (According to Statista, the global number of Facebook users is expected to reach 1.69 billion in 2020). While there are many options for raising money for our favourite causes, Facebook fundraisers are growing in popularity. Facebook fundraisers are easy to set up. With just three simple steps, your fundraiser can be ready in just minutes! Also Facebook waives all credit card fees, which means the entire donation comes to Watershed Watch Salmon Society.

Tips for hosting a successful fundraiser

  • Timing

    You can set up a fundraiser for you or your child’s birthday, or for Giving Tuesday, for the holiday season  or really, any time you want. Choose a start date and a deadline.

  • Set your goal

    How much do you want to raise? We suggest you start with a small goal that feels easily achievable. If you reach your goal before your deadline, go ahead and raise it!

  • Awesome images

    Choose a great header image for your fundraiser. If you want to use on of ours, here are some our photographers have allowed us to share: Click here

  • Be specific

    People want to know what their donation will achieve. Here is some sample text to tell people how we will use their funds. Click here for sample text.

  • Show your passion

    Explain why you are fundraising for us. Share some personal details about what you chose our organization for this fundraiser and why wild salmon are  important to you.

  • Share, share, share

    Invite all your friends – start with close friends who are most likely to give – every time someone gives, tag them in a post, so all their friends will see the post.

  • Attitude of gratitude

    Show everyone who donates some personal love. Shout them out. Write them a personal message.

    Facebook doesn’t share donor and address information to the receiving organization, so consider messaging donors and requesting their contact information so you can send a personal hand-written note, and the organization can properly acknowledge the gift.

  • Let us know!

    Make sure we know you are fundraising for us and we can help you promote your fundraiser. Send us an email to info@watershedwatch.ca and post in the Watershed Watch Volunteers Facebook group.

Setting up your fundraiser

To create a fundraiser, click here or follow these steps:

1) Click Fundraisers in the left menu of your news feed. You may need to click “See More.”

2) Click + Raise Money.

3) Select Nonprofit or Charity using the search bar.

4) Select a charitable organization, fill in the fundraiser details and choose a cover photo. (Click “edit” on camera icon if you want to change the default picture. You can select a photo from the WWSS photos or upload a new photo from your own gallery.)

5) Click Create.

Foreign-owned open net-pen fish farms threaten wild Pacific salmon with parasites and disease. Your donation will support Watershed Watch’s research and advocacy work in their efforts to get these farms off  the B.C. coast and away from migrating wild salmon. 

Over 1500 km of valuable salmon habitats are blocked by flood infrastructure in the lower mainland. Your donations will support Watershed Watch’s work to open up and restore these habitats.

A warming climate, coupled with growing agricultural, commercial and domestic demands, are putting immense pressure on B.C. waterways and on our wild salmon. Your donation supports Watershed Watch’s research and advocacy work, helping them keep the pressure on decision-makers to ensure our rivers and streams have enough water for fish.